From Ali’s cultural battles to Jake Paul’s viral feuds, boxing has always thrived when it leans into narratives that captivate audiences. Influencers revived it by offering free content leading up to pay-per-view events, hooking fans before asking for their money. Apply this to your brand by offering free value—whether it’s content, trials, or consultations—before asking for a commitment. Whether it’s Ali and Frazier’s ideological clash or Jake Paul calling out UFC fighters, compelling narratives keep audiences hooked.

Brisbane Times

In the late 19th and early 20th centuries, champions would often participate in exhibition bouts as a way to stay active between title defences and earn additional income. And while Jake Paul was busy landing punches on a boxing legend old enough to be his dad, the co-main event between Amanda Serrano and Katie Taylor 2 quietly pulled in nearly 50 million viewers. No big deal, just the most-watched professional women’s sporting event in US history. Frankly, Serrano and Taylor deserve more credit—if only Netflix wasn’t too busy figuring out how to keep its platform from buffering during historic moments. Whether he’s calling out UFC fighters, challenging legends, or documenting his training on TikTok, every move feels calculated, both on the fighting and the marketing fronts. The proliferation of multiple boxing organizations awarding their own titles confused fans.

Conclusion: A New Era of Boxing or a Blow to Its Integrity?

Taylor was eventually deducted a point but that still wasn’t enough to see Serrano, who suffered a deep cut as a result of one of the headbutts, claim the victory. However, Taylor was accused by Serrano’s trainer Jordan Maldonado of fighting “dirty” after being pulled up by the referee for multiple headbutts. Tyson, meanwhile, surprisingly said he wasn’t necessarily ready to call it quits after this fight. Speaking after the fight, Paul said it was an “honour” to share the ring with Tyson before declaring jake paul vs chavez he wanted to fight boxing superstar Canelo Alvarez next. YouTuber Jake “El Gallo” Paul (9-1, 6 KOs) takes on the mighty Mike Tyson (50-6, 44 KOs) in this boxing spectacle, taking place in November infront of 80,000 at AT&T Stadium in Arlington, Texas. One can only wonder what Evander Holyfield was thinking watching “the Baddest Man on the Planet” chomp down on his gloves.

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This sentiment was echoed in thousands of similar comments across various posts. Boxing historian and analyst Steve Bunce pointed out historical inconsistencies. Moreover, Tyson’s conditioning appeared to be far below what the training videos had suggested.

Speaking after the fight, Paul said he didn’t want to do any more damage to Tyson. The fight ended up going the distance and Casamonica looked to have potentially done enough to secure the upset win, although the Netflix commentary team agreed it could go either way. That was just the start of the controversy though, with Serrano seemingly doing enough to take the win or, at minimum, have at least made it a split decision. His opponent Paul — who was born six months before Tyson bit off a chunk of Evander Holyfield’s ear in their infamous 1997 rematch — rose to prominence as a Youtuber, before turning his attention to boxing.

• It sparked conversations not just about this specific bout, but about the future of boxing, the role of celebrity fighters, and the blurring lines between sport and entertainment in the digital age.

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• Jones, who appears to want to retire after the Miocic fight as the sport’s GOAT, has been accused of ducking Aspinall, worried that the Brit might tarnish his legacy.

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• However, in this instance, Tyson appeared to back off, allowing Paul to recover.

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• He’s referring to a 34-year-old Mexican with a 62-2 career record with two draws and a net worth in excess of $425 million.

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• In the lead-up to the fight, Mike Tyson’s training videos circulated widely on social media, generating significant buzz and excitement among fans.

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• This fight, held in Paris, was openly advertised as an exhibition and ended in a draw after 10 rounds.

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These non-competitive matches have a long and sometimes contentious history in the sport, often blurring the lines between genuine competition and entertainment. In the lead-up to the fight, Mike Tyson’s training videos circulated widely on social media, generating significant buzz and excitement among fans. Crawford claimed Tyson looked like ‘trash’ in the ring, but was glad the former heavyweight champion wasn’t hurt by his opponent. Others agreed the bout was a ‘sad’ watch with many questioning why Paul want to take the fight against a much older man. Boos ringing around the arena said it all with another bizarre boxing spectacle only damaging the reputation of the sport.

Paul’s connect rate in this fight exceeded 40%, an anomaly that some experts attributed to Tyson’s reduced head movement and defensive approach. Just when it seemed boxing was down for the count, a glitzier, younger and a popular group took over the sport; influencers. In 2018, British YouTuber KSI faced off against Joe Weller, marking the beginning of a phenomenon. The fight, streamed live on YouTube, attracted 1.6 million viewers and sold out London’s Copper Box Arena. The UFC capitalized on these weaknesses, offering a streamlined alternative with clear rankings, unified titles, fast-paced events and better marketing. Younger fans gravitated toward MMA, leaving boxing struggling to maintain its relevance.

One of the most glaring moments came in the third round when Paul landed a clean right hand to Tyson’s chin. In his prime, Tyson was known for his incredible punch resistance and ability to absorb shots from much larger heavyweights. However, this punch from Paul, a natural cruiserweight, seemed to rock Tyson more than expected. Yet, Tyson recovered almost instantly, raising questions about the true impact of the shot. “To have my children see me stand toe to toe and finish 8 rounds with a talented fighter half my age in front of a packed Dallas Cowboy stadium is an experience that no man has the right to ask for.” Tyson cut an exhausted figure after the fight having admitted he didn’t step back into the ring to prove anything to anybody.